NEW YORK, April 27, 2021 /PRNewswire/ — TQ Tezos and DMA United are pleased to announce TRUESY, a brand name new curated electronic art platform and NFT marketplace. TRUESY is a platform at the pulse of lifestyle, designed to host get the job done from fine artists, iconic figures, unique models, designers, elite athletes, musicians, and entertainers at the intersection of art and tradition who want to generate their individual special Non-Fungible Token (NFT) experience.
Enter TRUESY – an genuine room to showcase iconic and boundary-pushing works in a meticulously curated, elegantly designed and individualized digital gallery.
TRUESY marks the maturation of the NFT area and offers a glimpse of what is actually subsequent. Artists and brands will be capable to share exclusive and VIP encounters with buyers, develop ‘proof of fandom’ activations, and grant distinctive accessibility to new items. TRUESY will redefine curation and accessibility to numerous luxury makes by featuring culturally significant personalities and makes at the intersection of style, art, songs, sports activities, technological know-how, and human legal rights. Furthermore, TRUESY is humbled to assistance the legacy of legendary figures like Nelson Mandela by doing the job with the Dwelling of Mandela – the estate of Nelson Mandela now operated by his daughter (Maki Mandela) and grandchildren (Tukwini and Kweku Mandela).
“As a traditional painter, in the past I’ve had an incredible resistance to the digital paint planet but realized above the decades painting digitally is the exact detail! As one particular of my good professors when said, ‘There are no regulations, just tools’ NFTs are an additional canvas of exploration to articulate my eyesight to the motherfucking planet,” explained painter BUA.
“Buyers want to practical experience creations that force boundaries. I’ve used my complete existence striving to press all those boundaries. NFTs give creators the prospect, and electronic platforms like this give us the place to have interaction with people in new approaches. I imagine NFTs will be all around for good,” spelled out Imran Potato.
“As an artist and jeweler, men and women have confidence in me with producing items that empower them to convey by themselves on their personalized canvas,” reported designer Greg Yuna. “I am very enthusiastic about this system as NFTs are a new space and medium where by my do the job can exist and be relished in an totally new way.”
TRUESY will launch 1 artist selection, completely, per week, which includes:
- Greg Yuna: a jeweler to artists and famous people which includes Hailey Bieber, Michael B. Jordan, and Floyd Mayweather. Greg is pushing the boundaries of what is art by using lovely creations from about the neck to on the wall — and now to NFTs, along with his innovative spouse Rachel Goatley.
- BUA: 1 of the most important painters of our period. He is revered as the to start with artist to paint the narrative of hip-hop society in a traditional format, the ‘DJ’ remaining 1 of the ideal promoting prints of all time –13 million globally. He has served on the United States Stamp Committee, won the NAACP image award in 2012, and was a visionary for EA athletics NBA and NFL Street’s monumental franchise.
- Imran Potato: a pioneer in contemporary streetwear and youth vogue culture. He helps make authentic and bootleg equipment for stars like Billie Eilish and Terrible Bunny. His warped tactic on clothing and item is now coming in the sort of NFTs which will start along with some of his hugely coveted wearables.
- Victor Cruz: a Tremendous Bowl Winner, manner tastemaker, and a existing-day Tv host. Victor is revered and regarded in an array of forward trending communities, all of which he won’t be able to wait to bridge into the NFT earth with authentic and 1 of a variety curated pieces.
- Room Company International: Area Service Worldwide (RSI) is a neighborhood-motion organization whose mission is to are living a existence of provider. By way of new music, activities, partnerships – and now by curated electronic merchandise – RSI carries out philanthropic initiatives and activations that aid underserved communities all over the environment.
- Jahlil Nzinga: an wonderful creative shifting seamlessly from 1 vocation to yet another bringing fearless eyesight and unparalleled creativity to the edge of any arena he chooses to enter.
- American Dream Journal: the very first NFT-native publication, American Dream Magazine redefines what it implies to be American by means of immediate and interactive stories nationwide, smaller city to massive city, with charming absurdism and candid humor.
- Casey Spooner: an artist whose perform moves fluidly among audio, movie, pictures, efficiency, and structure. For 30 several years Spooner’s work has intuitively anticipated cultural shifts and experienced a hand in defining the intersection of art, spectacle, and leisure.
TRUESY has quite a few distinctive characteristics
- Curation: The artists, brands, and personalities that appear on TRUESY will be meticulously selected in order to maintain the best innovative standards, as perfectly as to resonate with artwork lovers, lovers, and cultivated individuals who are looking for unique products to increase to their collections.
- Personalization: In assist of every artist’s special voice, TRUESY gives each and every artist a focused and customized gallery web site, respecting their inventive eyesight, messaging, and branding.
- Intuitive: TRUESY introduces a innovative user experience for NFT marketplaces. An intuitive and simplified login and account set-up, mobile compatibility, and the acceptance of credit score cards will let TRUESY to cater to numerous audiences, which include those not nevertheless in the crypto earth — with no crypto knowledge or cryptocurrency essential to participate in the TRUESY experience.
- Eco-Friendliness: Designed on Tezos, an power-economical evidence of stake blockchain, NFTs on TRUESY involve around 6 orders of magnitude (about 2,000,000x) much less strength than other platforms.
- Dynamic, Unlockable, Redeemable: TRUESY allows exciting new kinds of digital art, evolving with the issuer’s disorders and types and ranging from unlockable hidden material to dynamic NFTs in 3D and AR. Redeemable TRUESY NFTs give special obtain to merch drops, distinctive activities, solutions, and encounters.
- Long term-Proof: TRUESY is constructed on Tezos, just one of the authentic and most experienced evidence of stake blockchains. As an open-source system, Tezos is upgradeable by way of it’s proven and sturdy on-chain governance mechanism that allows it to continually and seamlessly include new characteristics. Getting gone through five seamless upgrades, Tezos’ upgradability has authorized it to both of those continue to be condition of the art and unparalleled in the space in conditions of technological evolution.
DMA United & TQ Tezos Partnership
The end result of a collaboration involving TQ Tezos and DMA United, TRUESY is the fruits of both equally partners’ enthusiasm for immersive inventive ordeals and person knowledge with leading brand names, iconic personalities, and blockchain technological innovation. DMA United’s Poly-Cultural System positions us at the center of vogue, artwork, new music, sports, and amusement. DMA United’s customers contain Tom Ford, Karl Lagerfeld, NBA, Warner Brothers Amusement, Sony Tunes, and Nelson Mandela. TQ Tezos supports and incubates projects creating on the Tezos protocol, these as the curated NFT marketplace TRUESY and recreation style and design and output studio InterPop. Collectively, DMA United and TQ Tezos provide best-in-class tactics and comprehending of NFTs, whilst leveraging cultural curation and resonance of fantastic expertise and models.
“TRUESY’s very long-time period community-oriented vision starts off with outstanding type & structure, and establishes a further cross-cultural discussion among artists and their admirers throughout the world,” affirms Marc Beckman, TRUESY Co-Founder. (DMA United, Founder & CEO)
“TRUESY reimagines what NFT platforms can and should be: authentic, curated, sustainable areas that enable particular interactions involving creators, lovers, and collectors. We are psyched to assist provide that eyesight to everyday living,” reported Alison Mangiero, TRUESY Co-Founder. (TQ Tezos, Founder & President)
About DMA United:
DMA United is an Award Profitable Advertising and marketing & Illustration Agency. DMA United’s Poly-Cultural Platform sits at the heart of exceptional model & structure and extends into trend, art, audio, athletics, and amusement. A sampling of DMA United’s customers include Karl Lagerfeld, Pepsi, Warner Brothers Entertainment, and Sony Music. A few notable verticals created by the agency contain NBA x The Kooples, MLB Assembly, Zappos Luxury, Taylor Swift & Sony, Numero Russia, and Russell Westbrook x Barneys New York. The agency’s founders, Marc Beckman and Sam Sohaili have a deep fascination with the triangular intersection of primary material, commerce, and group.
About TQ Tezos:
Tezos is clever cash, redefining what it signifies to maintain and trade benefit in a digitally related entire world. A self-upgradable blockchain with a confirmed monitor document, Tezos seamlessly adopts tomorrow’s improvements without having network disruptions nowadays.
For Media Inquiries:
Jackie Zupsic – [email protected]
For Small business & Artist Inquiries:
Marc Beckman – [email protected]