February 3, 2023


Art requires creative

Shopify App Developer Shares Advice for Building App Business


  • Mat De Sousa’s two Shopify applications create just about $30,000 in net profits a thirty day period. 
  • He shares his insights about creating Shopify apps with a escalating viewers of developers.
  • De Sousa explained the community’s helpfulness was his favored section about Shopify.

Mat De Sousa, an entrepreneur in France, operates two Shopify applications, WideBundle and WideReview, that with each other generate just about $30,000 in net profits a thirty day period. Now that he is uncovered results, he shares his business suggestions in his e-newsletter and in tweet threads that get shared greatly among the e-commerce-software neighborhood.

But De Sousa’s Shopify-application vocation was not an right away accomplishment.

He experienced to get rid of his first three app tries, one particular of which he was pressured to shut down when Shopify stopped permitting for tailor made tech alternatives at checkout, he told Insider. In 2017, he even grew to become convinced that constructing Shopify applications wasn’t for him and started off operating on much more traditional program.

But when the COVID-19 pandemic hit 3 a long time afterwards, he understood how significantly he experienced realized about coding in his time away from the Shopify Application Retail outlet, he reported. He resolved to start applications that would assistance retailers develop their income, but he also wanted to assistance other developers stand out among the the a lot more than 7,000 obtainable Shopify applications, while building a community around the system of building 3rd-get together apps.

De Sousa introduced the solution-bundling application WideBundle and the client-opinions application WideReview in 2020. The two keep on to mature, he claimed. WideBundle will allow merchants to offer you products and solutions at several savings relying on the quantity of products a buyer is getting. WideReview offers retailers the ability to screen shopper reviews extra prominently on solution-listing internet pages. The two function on a month to month membership product, with WideBundle costing $20 a thirty day period and WideReview costing $10.

WideBundle has about 2,500 consumers, while WideReview has about 250, De Sousa said.

He hired two developers to operate on WideReview but continue to does the advancement function for WideBundle. He also hired a purchaser-guidance consultant and somebody to do the job on advertising.

These days, he shares his best ideas for launching applications on the Shopify Application Keep with a expanding audience on Twitter. He also has a publication with about 600 subscribers.

“What I generally say currently is just that I want to be the person I required to meet up with when I begun,” De Sousa stated.

On a web-site he just lately crafted just for this purpose, he shares dozens of guidelines, which includes: “Make changes to the illustrations or photos you use on your listing and see how it impacts your conversion price,” and, “Make a distinct and fantastic onboarding. Shopify Application consumers typically set up a lot of apps, so they do not have time to figure out how your application works.”

But 1 of his major parts of tips is to make confident your app strategy is uniquely suited to in good shape a really unique service provider difficulty.

De Sousa claimed he did that by partaking with merchants in Facebook communities, in Slack channels Shopify hosts for its associates, and at live e-commerce occasions.

“At some stage, you will notice that they want some thing that would not exist, or it isn’t going to exist specifically the way they want,” he stated. “You could find, like, two, three, four people today having the same trouble, and so which is when you know that there is something you can develop.”

Screenshot of myapp.tips shows list of tips for running Shopify apps

De Sousa operates a website that displays recommendations for functioning a Shopify app.


“Just after you have constructed a pretty fundamental model of the application, continue to keep partaking with the folks whose issues you have been trying to fix with it,” De Sousa explained.

He additional that app builders ought to request early buyers to make recommendations for how to strengthen it and to put them in touch with many others who may well be fascinated in attempting it.

‘Everyone was supporting each other’

De Sousa is just one of many entrepreneurs looking to establish a neighborhood all-around the approach of building 3rd-party apps for use by Shopify merchants. Others, like Dennis Hegstad and Gil Greenberg, have captivated followers by setting up their firms out in the open and tweeting their takeaways while they do it.

That openness is portion of what drew De Sousa back to Shopify, he explained.

“All people was supporting each individual other. Every person required to establish a business,” De Sousa reported. “That was the initially time I achieved folks like this mainly because usually I was alone in my space, doing my stuff, hoping to make money with it, hoping to make a company and anything, but I failed to obtain a community that was that engaged, that needed to help every single other.”

Having its 3rd-celebration developers fired up about making for its platform is a important tactic for Shopify. Quite a few times through its heritage, the company has referred to its mission as “arming the rebels” from Amazon’s empire.

And the options are big for developers — Shopify has extra than 1.75 million merchants employing its system, and the ordinary merchant takes advantage of 6 apps to operate their on-line keep, the corporation beforehand informed Insider. The much better instruments there are for retailers, the much more sales retailers can change and the greater that Shopify does in general.

A new thread by De Sousa was even retweeted by Shopify’s cofounder and CEO, Tobi Lütke, previously this month.

“Having your operate valued and highlighted by the founder of Shopify,” he stated, “was an honor.”


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