June 19, 2021


art requires creative

Sony Tunes promotes Melissa Thomas to EVP, Intercontinental Internet marketing for US Repertoire

4 min read

There is been a sizeable change in Sony Music‘s International Internet marketing group: Melissa Thomas is promoted to EVP, Intercontinental Internet marketing for the major’s US Repertoire, as Monica Cornia leaves the department to be part of Sony Music’s Professional Tunes Team as SVP of Gross sales.

Thomas is promoted from her prior part as SVP, International Marketing and advertising for Sony Music’s US Repertoire. To day she has spearheaded world wide marketing strategies for US-signed artists like Lil Nas X, Camila Cabello, Harry Variations, DJ Khaled, Travis Scott, AC/DC and breakout artists like The Child Laroi, Rosalía and Giveon.

Her teams have labored on campaigns which include Lil Nas X’s MONTERO (Call Me By Your Name) which was just lately No. 1 on worldwide streaming charts for 40 consecutive days.

Thomas will keep on to report to Rob Stringer, Chairman, Sony Songs Team.

“Melissa is aware of how to harness the international electrical power of our company to aid break our US artists around the planet.”

Rob Stringer, Sony Music

Stringer said, “Melissa is aware of how to harness the international electricity of our firm to enable split our US artists around the environment. Her teams, in conjunction with our US record labels, have developed one of a kind promoting campaigns that resonate with audiences and push our artists to results.

“I’m so content that Melissa will be foremost our US repertoire’s worldwide promoting workforce for the foreseeable future.”

Thomas commented, “Music has no borders any longer. Our audiences are world-wide from the beginning and hits can break from any where.

“I adore bringing our US artists to as lots of audiences as we can all-around the world and I’m on the lookout ahead to the overall staff continuing our exclusive promoting campaigns to glow a mild on the inventive expertise coming from Sony Songs.”

Thomas commenced her job with SME at Sony Songs Uk in 2005 wherever she labored in intercontinental marketing for eight a long time, doing work on world wide promoting campaigns for United kingdom artists like Oasis, Sade, Mark Ronson and Minor Mix.

“Our audiences are worldwide from the starting and hits can crack from wherever.”

Melissa Thomas, Sony Songs

In her career with SME, Thomas has also managed worldwide teams and internet marketing strategies for A$AP Rocky, Beyoncé, D’Angelo, Upcoming, J. Cole, Zara Larsson, Miguel, French Montana and 21 Savage.

Prior to signing up for the Firm in 2005, Thomas worked at Universal Motown Records in New York Metropolis and then Universal Tunes Canada.

In the meantime, Sony Audio has named Monica Cornia as Senior Vice President of Gross sales, Industrial Tunes Group.

The purpose will see Cornia oversee all US gross sales approaches for the Company’s intensive catalog of iconic and modern day artists, and go away driving her placement as Sony Music’s co-head of Intercontinental Marketing for US repertoire.

In producing the announcement, Darren Stupak, Govt Vice President and Common Manager, Product sales, SME claimed, “From the very start of Monica’s occupation at Sony Tunes, she has always embodied our artist-first method, displaying great insight, skills and a potent track report in bringing our US artists to new audiences. I am psyched to see how Monica will guide our profits staff through our Industrial New music Team.”

Cornia mentioned, “I’m very proud and fortunate to do the job for a firm that supports its staff members discovering new locations of target for the duration of their careers.

“I look ahead to stretching my know-how into our gross sales and catalog businesses. I also cannot wait around to build new and ground breaking campaigns with our team, and assist to more expand the fanbase of Sony Music’s incredible artists.”

“I’m exceptionally proud and fortunate to function for a enterprise that supports its staff exploring new parts of concentration all through their occupations.”

Monica Cornia, Sony Songs

Cornia normally takes on the new purpose after three a long time serving as co-head of the Worldwide Internet marketing section for US repertoire, exactly where she created SME’s new and recognized US-signed artists across world wide markets.

She spearheaded marketing strategies for artists which include Foo Fighters, Alicia Keys, Khalid, Tate McRae, P!NK, and numerous much more. With Doja Cat, Cornia aided travel her one Say So to chart peaks in several global markets.

Prior to co-top International Marketing for SME’s US repertoire, Cornia was Vice President of International Marketing and advertising for RCA Records from 2014 to 2018, participating in a critical role in the global strategic growth of proven and new talent across RCA. In advance of that role, she managed Kesha at Vector Management.

Cornia began her tunes business occupation at Sanctuary Group, wherever she worked for two years ahead of becoming a member of RCA New music Group’s Global Section in 2005.

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