The new circumstances in which we’re living have reduced space for art shows. Limitations regarding social gatherings and total lockdown are only some of the restrictions that have affected art in the last year or so.
As these conditions are changing, artists are searching for different ways to make a living and promote their art.
For some creative people, this is a nice opportunity to start an art business.
In the next few paragraphs, we’ll explain why this is the right moment to do that and how to make your art startup work.
- Define your target audience
The market principle for art is the same for any other niche: you need to specify your target audience. To be more precise, define an average person that would buy the artworks you’re going to sell.
Think about their background, age, education, and social status. This will help you select the products your business will be selling, and determine their prices.
If you want to sell your works, as well, it would be smart to start selling them first, and then expand your catalog with works of other artists.
Moreover, when defining your target audience, decide on the types of artworks you want to deal with. Some sellers will make more success only with paintings, while some others should offer a wider range ofartworks and products. Your decision will depend on your initial assets and your target audience.
- Follow the trends and people
When you’re starting an art business, it’s useful to find out more about the current trends in the niche. In line with that, you should follow the most important art magazines and websites, as well as art galleries, museums, and other art businesses.
By gathering information from different sources and following the most prominent artists, you’ll get a better insight into current affairs.
Together with the features related to your target audience, these data will help you focus on the most wanted groups of products.
Apart from that, don’t scatter your energy and attention on artworks from different historical periods. In the beginning, go for modern works that would target a wider group of people.
As your business takes off and your increase your assets, you can add older and more exquisite artworks to your catalog.
- Start online promotion
Online promotion is one of the key business elements for every niche. Art is not an exception here.
Therefore, launch a business page on Facebook and other relevant social media. Instagram is a practical option for all business owners, as well. Apart from using it as a catalog, you can start following various artists and art institutions to tell them more about your business.
Take part in discussions on social media, leave comments under the posts published by interesting artists and the institutions mentioned above. The more you participate in such discussions, the more likely it is that your business will be noticed by people who could help you grow it.
You’ll need a proper website, as well, with a separate section for sales and orders. The web design experts from a Houston web design company explain that it’s not hard to add shopping options to a business website. So, add a catalog of products to your art business website to start online sales.
- Create relevant art content
When you’re launching an art business, it’s not enough only to define your audience and select your art products to get things going.
You’ll need to offer your potential buyers an additional value to prove that you’re worth their time and money.
An adequate content marketing strategy can help you generate new leads and get through the initial stage of your business development.
Blog posts about current affairs, reports from exhibitions, interesting articles about art history and artists are only some of the ways in which you could make your business more popular. Once you’ve attracted Internet users to your venture, selling becomes much easier.
Making effective explainer videos or educational tutorials about art in general is an attractive way of giving your potential buyers more than they might expect.
All these elements will make your art business stand out from the crowd and draw people’s attention.
- Mind your finances
In addition to all the steps and features explained so far, new art business owners need to take good care of their finances. If you’re an artist yourself, it’s even more important to properly manage your assets.
For starters, open a separate business account and don’t mix your private and business money. If you sell your works, as well, together with other products, you might want to separate the money that your artworks make from others. That way, you’ll always know how much money your items have generated. Also, you could turn this income into savings.
You’ll need to keep your business records, as well. Today, the best option is to choose an accounting software tool that will help you handle your finances and taxes in a fast and effective way.
Finally, revise your sales and other financial reports every week to see how well you’re doing. Keep adjusting your business operations and all other actions until you reach the desired level of sales.
Starting an art business is a logical start for artists and art lovers who want to go the extra mile at this moment. You’ll need to learn more about the current trends and see what people would like to buy. Then, you should start your online promotion and create a content marketing strategy. Communicate with artists and other art institutions to spread the word about your business. Social media will help you promote your business, as well. Finally, keep your finances in order and pay your dues on time. All these features will help you build a successful and modern art business.